Creating a Brand Identity: How a Logo Fits into a Brand Identity

How often have you seen a logo and immediately thought of the brand? For example, you see the Apple logo on a product and instantly connect with the product based on the Brand values and what is expected (like the iOS, the design, the quality, etc.). That is precisely the aim when designing a logo. 

A logo is a differentiating element in an increasingly competitive market and efficiently transmits your brand's identity. Here, we will share insights on how a logo can fit into your brand identity. 

The Importance of Logo in Brand Identity

Brand identity is built from different elements, but the logo is undoubtedly fundamental because it condenses and visually represents a brand's values, history, personality, and vision to expose it to audiences.

Fundamentals of Logo Design

When designing a brand logo, it is best to take into account some aspects:

Style: imagotype, isotype, isologo and logo

There are different types of logos, and knowing their characteristics will allow you to choose the most appropriate one to represent your company:

• Logo: This is the most famous term. It is represented with text. The brand name is usually used with its typography and differentiating colors.
• Isotype: graphic representation or symbol of the brand.
• Logotype: they combine the text and the brand symbol.
• Isologo: They combine the text and the brand symbol (can be an image or icon), but they are indivisible.

Each can be perceived differently, hence the importance of deciding based on your niche, company, and audience characteristics.

Key Elements of an Effective Logo

Several significant elements should be considered when designing a good logo, whether you are aiming for a 3D logo or a custom business logo. You need to make it memorable to strengthen brand recognition and memory. Your brand logo should focus on timelessness and simplicity so that it transcends and is easy to remember. 

Of course, it must be consistent with the brand's values and traits. In addition, appeal to originality to obtain a design that allows you to differentiate yourself and stand out from the competition.

Psychology of Color and Typography in Logos

Color and typography are the visual elements of the log; therefore, they directly affect the perception and impact it generates on the target audience.

Typography, for its part, can transmit personality and identity. The idea is to choose a dynamic and attractive font and size.

Regarding color, it is essential to consider the principles of color psychology to select a palette that effectively represents and communicates the brand's values and also awakens the emotions and feelings you want your clients to remember you. As a logo design website with experts, we are ready to help you with this process.

Logo Creation Process

Are you worried about how to design my own logo? The process of creating a logo involves a creative phase and a technical phase. In this sense, handling design principles and professional software is necessary to develop them optimally. In addition, you should consider whether the work should be undertaken from scratch or if it is a redesign.

Steps to Design a Logo that Represents Your Brand

In general, these are the steps to create a logo:

• Identify and analyze the brand's particular characteristics, including its target audience, market, history, identity, values, style, and others, including the competition.
• Prepare several sketches by hand with the ideas and elements that stand out the most about the company.
• Digitize and color the idea.
• Send the proposal to the client and make the appropriate adjustments.
• Adapt to different formats so that it can be used as a profile on social networks or in an advertisement of the size of a building.

Remember, an efficient logo fosters customer trust and loyalty.

Considerations for Redesigning an Existing Logo

If the brand is rebranding, has changed its focus, or has changed its target audience, logo redesign can be a way to showcase such changes.

In these cases, the main recommendation is to maintain coherence with the brand identity and avoid getting carried away by passing fashions that can diminish its timelessness. Additionally, you can use the best attributes of the previous logo as a base and always aim for readability.

Logos and Brand Strategy

As we have said, Logos have a special place within the brand strategy because they represent the brand.

Integration of the Logo Into the Brand Strategy

Integrating it into the general branding and marketing strategy involves placing it in all the spaces where we want to strengthen the brand's presence and position. This can include the profile and publications on social networks, the website, business cards, product packaging, and any place that communicates the brand values ​​to the target audience.

Logo and customer experience

In short, a logo can optimize the customer experience by inspiring emotions and feelings, facilitating recognition, and serving as an essential element of brand memory. Thus, it can influence the brand's perception, promote customer trust and loyalty, and even favor purchasing.

Conclusion and Best Practices in Logo Creation

Having a professional logo is the gateway to countless benefits within a very competitive market: differentiation, recognition, trust, and loyalty, among many others, which allow a brand to position itself in the minds and hearts of its customers. 

Whether it is a design or redesign, it should never be taken lightly. The idea is to do it as a timeless image with over a thousand words.

Do you still have doubts about it? Contact us, and we will be happy to assist you.